Selected projects

Latest work

Screenshot of the Weezevent platform for the Masterclass Strasbourg event Visit the website ↗

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The agency was commissioned to mark the 30th anniversary of Relayance, a firm specializing in coaching and change management with a philosophical, people-centered approach. The main challenge was to encourage prospects to register for a series of conferences. — See the Relayance article ↗

My role:

  • Design and present wireframes for newsletters
  • Design and propose a mailing schedule based on various calendar constraints
  • Propose a projected timeline for the project
  • Oversee production: writing content for informational newsletters, creating visuals to promote the event, and drafting and publishing posts on LinkedIn ↗
  • Create the Weezevent event and embed links in the newsletters; ensure the registration platform was properly set up and functioning correctly
Homepage of the new Auberge de l'Ill website Visit the website ↗

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Haeberlin

Client need: A historic institution in Alsatian gastronomy, the Auberge de l'Ill sought to revitalize its appeal through a new website that would better showcase a new library of audiovisual content and highlight the high-end positioning characteristic of the Relais&Châteaux ecosystem.

My role:

  • Conducted a brief to understand the client's objectives and challenges
  • Competitive and inspirational benchmarking: analyzed the architecture and structure of websites for companies in the same sector and of similar stature, with a focus on Relais&Châteaux-listed establishments
  • Defined the scope of the proposal and offered an in-depth SEO audit as a supplementary service
  • UX, graphic design, and editorial strategy recommendations
  • Assisting with the design of wireframe templates in Figma and presenting mockups
  • Assisting with the design of UI mockups and presenting new creative principles
  • Managing and overseeing production: UX, art direction, and development
Homepage of the new 48°Nord hotel website Visit the website ↗

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48°Nord

Client need: A unique, high-end hotel offering stays in Nordic-style "hytte" cabins. 48°Nord seeks to optimize its current website through a UX redesign involving content changes and new editorial strategy choices.

My role:

  • Audit of the existing website
  • UX and social media benchmarking
  • Recommendations
  • Collaborative definition of the editorial strategy
  • Redefinition and proposal of a new site architecture
  • Assistance with designing wireframes in Figma
  • Management and oversight of production: UX, SEO
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Homepage of the Fondation Force website Visit the website ↗

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Fondation Force specializes in funding and supporting the implementation of innovative health projects in Alsace. It aims to position itself as a key player in its field and to combat the growing phenomenon of health misinformation through social media. By developing a comprehensive communication strategy on Facebook, Instagram, and LinkedIn, it aims to establish itself — both within its ecosystem and among the general public — as an effective force in addressing new global health challenges.

My role:

  • Auditing the website's content
  • Benchmarking leading institutions in the sector
  • Monitoring the news and proposing topics for articles and reposts; monitoring the ecosystem to foster employee advocacy on LinkedIn
  • Managing and monitoring content production: drafting posts, creating visuals for posts
  • Production: writing select posts, scheduling posts, recording voice-overs for Reels — Instagram page ↗
  • Participating in the flagship event: the Force Awards ceremony. Building trust in client relationships and demonstrating genuine interest in the sector.
Resposorb range — Hartmann Visit the website ↗

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Hartmann

Client need: As a B2B-B2C specialist in wound care, among other areas, the Hartmann Group sought to develop a launch campaign for a product that would complement its "Resposorb" line. The goal was to encourage healthcare professionals to choose this product and use it with patients. Eventually, the campaign could be rolled out to the group's UK subsidiary.

My role:

  • Synthesizing and thoroughly understanding the client's needs based on the brief
  • Benchmarking competitors identified by the group
  • Preparing recommendations based on identified competitive opportunities
  • Brainstorming ideas for visual concepts
  • Presenting the findings to the client
  • Collaboratively developing the overall budget forecast, broken down by line item
Promoting Library Resources Promoting Library Resources
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Curating a selection of materials from the library's collection based on a theme chosen collectively, by selecting works representative of the diversity of resources available (architecture, design, photography, geography, fine arts).

My role:

  • Designing poster graphics
  • Setting up display tables
  • Promoting the display via digital tools (library portal, newsletter) and directly to students and faculty
Showcasing Student Work Showcasing Student Work Showcasing Student Work
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Creating an exhibition space within the library to highlight selected student work and offer a related bibliographic selection.

My role:

  • Organizing a discussion with the student to better define the type of bibliographic promotion
  • Setting up the display and creating a presentation graphic
  • Setting up the thematic display table
Book Club Coordination Book Club Coordination Book Club Coordination Book Club Coordination
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In collaboration with the ENSAS Cerf association ↗ and a teacher, several book clubs titled "Club Sensi — Eco-Readers' Club," focused on environmental issues, were held throughout the year.

My role:

  • Coordinating with student members of the association
  • Selecting and printing text excerpts
  • Curating a reading list related to the theme
  • Setting up the event spaces
  • Promoting the event through in-person and digital channels
  • Managing registrations
  • Facilitating discussions during the club sessions
Support for the Ecology Novel Award Support for the Ecology Novel Award Support for the Ecology Novel Award Support for the Ecology Novel Award
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As part of the International Meetings for Ecology in Literature, a selection jury for the Ecology Novel Prize offered ENSAS students the opportunity to serve on the committee.

My role:

  • Coordinating readings with the students
  • Creating reading summaries
  • Promoting the event in the newsletter
  • Attending events
  • Highlighting the winning novel in the library
Resource Portal Resource Portal
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Keep the library's resource portal ↗ up to date.

My role:

  • Monitor cultural events and exhibitions to highlight
  • Add images and links to the "News" section
  • Update the thematic carousel to align with the current thematic focus
  • Digitally highlight important information and the latest newsletters
Newsletter Newsletter Newsletter Newsletter
1 / 4

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Compiling and publishing the seasonal newsletter, available on Calameo ↗.

My role:

  • Gathering events, information, reading recommendations, and themes aligned with the school's calendar
  • Designing and writing the newsletter in Canva
  • Publishing the newsletter and tracking readership
Research Research
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My role:

  • Monitoring literature and regulations on the subject
  • Field study on practices in university libraries and media centers
  • Analyzing and writing two research theses
Co-leading the "Responsible Digital" Certification Process Co-leading the "Responsible Digital" Certification Process Co-leading the "Responsible Digital" Certification Process
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The VUXE agency, which already embraces a responsible approach to digital technology, aims to obtain the "Responsible Digital" certification. A steering committee has been formed to examine the audit criteria and the measures and practices to be integrated into the agency's workflow in order to further strengthen its commitment to digital restraint.

My role:

  • Co-leading the committee
  • Organizing Lunch & Learn sessions to follow the Responsible Digital MOOC
  • Defining priorities and steps to follow for certification
  • Co-developing the agency's roadmap and responsible digital strategy
  • Creating an internal communication channel to raise employee awareness
  • Developing an eco-design checklist for employees and clients
  • Benchmarking and monitoring: skills development training on GreenUX with the Visiplus Academy ↗

During the work-study year, we developed group projects supervised by industry professionals, with requirements similar to those of the real market.

UX | Creation of an intergenerational roommate-matching platform UX | Creation of an intergenerational roommate-matching platform UX | Creation of an intergenerational roommate-matching platform UX | Creation of an intergenerational roommate-matching platform
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Project: From needs assessment to high-fidelity mockups, we followed the key stages of developing a UX project designed by and for users, including prototyping.

My role:

  • Creating and distributing a questionnaire to a real pool of students at the University
  • Analyzing the responses and defining the corresponding UX decisions
  • Creating the project's style guide in Figma
  • Co-creating desktop mockups
  • Prototype testing
Project Management for the Creation of a New University Website Project Management for the Creation of a New University Website Project Management for the Creation of a New University Website Project Management for the Creation of a New University Website
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Project: Over the course of one year, the entire class was responsible for managing and maintaining the current TCLoc Master's program website ↗, while simultaneously developing the future website to reflect the program's new name and updated curriculum.

My role:

  • Project management — tracking schedules (timeline, Trello, Padlet), adjusting tasks based on changes and unforeseen events, coordinating deliverables for presentations
  • Cross-functional communication — serving as the liaison between the project owners, advisors, and field teams; relaying information via email and Discord; drafting meeting minutes
  • Team support — identifying obstacles and opportunities at each milestone; providing operational support to the various teams as needed
  • Monitoring and content creation — monitoring AI developments and SEO opportunities, writing blog posts, and conducting cross-browser and cross-device testing
  • Documentation — setting up and updating shared workspaces (Drive, Trello, Padlet), distributing key documents, and preparing for handover phases
Mobile UX and Accessibility Research Mobile UX and Accessibility Research Mobile UX and Accessibility Research
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Project: Follow all the UX research steps necessary for developing a fictional mobile app that helps older users easily find restrooms when they're out and about in the city.

My role:

  • Creating a questionnaire to understand challenges and needs
  • Analyzing responses
  • Identifying key issues
  • Co-designing the user flow
  • Co-designing low-fidelity prototypes