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The agency was commissioned to mark the 30th anniversary of Relayance, a firm specializing in coaching and change management with a philosophical, people-centered approach. The main challenge was to encourage prospects to register for a series of conferences. — See the Relayance article ↗
My role:
- Design and present wireframes for newsletters
- Design and propose a mailing schedule based on various calendar constraints
- Propose a projected timeline for the project
- Oversee production: writing content for informational newsletters, creating visuals to promote the event, and drafting and publishing posts on LinkedIn ↗
- Create the Weezevent event and embed links in the newsletters; ensure the registration platform was properly set up and functioning correctly